Premier Inn are one of the UKs largest brands. They have over 750 hotels which comprise of 65,000 rooms. To ensure they keep growing they constantly look for ways to innovate, enhance customer experience and refine their visual identity. We have helped Premier Inn through the majority of their identity developments including the change from Premier Travel Inn to Premier Inn as it is known today. Within this time period we have helped to write brand manuals, develop fixing methodology, worked closely with their project management team to ensure that our partnership goes from strength to strength. Below are some photos of their newly released logo and signage which they are beginning to roll out across their sites.